The main goal of compiling a planogram is to increase sales in the store. With the help of a retail planogram, you can check and evaluate the correctness of the layout and on-shelf availability of the necessary goods at any time. Without planograms for visual merchandising, retailers can’t accurately measure the effectiveness of the layout and understand the real performance of each product. This is a visual plan for placing goods on the shelves with clear parameters and the number of faces. Store planogram is the main retailer’s assistant. How to provide on-shelf availability or OSA? In the latter case, both the retailer and the supplier, and the buyer lose. If buyers can't find what they're looking for, they'll choose a substitute product or won’t buy anything and go to a competitor. That’s why on-shelf availability is the best thing the retailer could offer to the customers. How to improve on-shelf availability with a planogram?īe sure the most important thing for your customer is to find the right product at the right time in the store.
